Tesla Ends Roadster Production – Tesla Model X Crossover Next?
Tesla Motors, one of the original electric vehicle start-up companies and currently the most important player out of the few that remain, recently reiterated its plans to end production of its all-electric sports car, the Tesla Roadster, by the end of 2011. The Tesla Roadster has been Tesla Motors’ main money-maker ever since it was released, with the first hundred units selling out in three weeks and the second hundred in just under a year from its release date.
Why then would Tesla end production of the vehicle that made them a household name in the electric car industry? It could have something to do with Tesla Motors’ primary stated goal as a company, which is not simply to make a profit and allow its CEOs to retire in style, but to increase the variety and popularity of electric vehicles on today’s car market. Selling its cars is only one of the three ways Tesla has declared as a strategy to accomplish this goal.
The other two involve selling the technology in Tesla’s electric motors to other car manufacturers to help them along the EV path, and providing a positive …