German Luxury Brands Going After Green Market

German Luxury Brands Going After Green Market

The German luxury trio of Mercedes-Benz, BMW and Audi are all locked in a close battle for the title of the world’s most popular automaker. According to sales figures from the first half of 2010, BMW is currently in first place, although its lead over its two rivals is marginal. At under 2,000 vehicles, Mercedes’ lead over third-place Audi is even slimmer, although that number may have grown in recent months thanks to strong sales for Mercedes in the U.S.Regardless, all three German luxury brands are racing for the top spot. To accomplish this, they’re going after smaller market segments. According to the Automotive News, the next segment that the brands are looking to cater to is the “green,” or environmentally conscious, car owner.

Mercedes recently announced that it will debut a four-cylinder engine on its top-of-the-line S-Class model. The S250 CDI is expected to be available on several models in early 2011. Four-cylinders are uncommon options for luxury vehicles, with drivers typically wanting the performance of a six- or eight-cylinder. Yet Mercedes says that thanks to turbocharging technology, the engine delivers the torque of a six-cylinder with the low emissions and fuel …